Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Advertising and Integrated Brand Promotion
Author Information
Thomas O'Guinn, Chris Allen, Richard J. SemenikProduct Details
ISBN: 9780324568622Publish Date: 04/18/2008
Publisher: South-Western College Pub
Number of pages: 768
Description
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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