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Retail Management: A Strategic Approach (12th Edition)

Author Information

Barry R Berman, Joel R. Evans

Product Details

ISBN: 9780132720823

Publish Date: 07/20/2012

Publisher: Prentice Hall

Number of pages: 624

Description

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

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