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Strategic Management: Creating Competitive Advantages
Author Information
Gregory Dess, G.T. (Tom) Lumpkin, Alan EisnerProduct Details
ISBN: 9780073381213Publish Date: 11/01/2007
Publisher: McGraw-Hill/Irwin
Number of pages: 560
Description
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
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