Fundamentals of Menu Planning 3th edition
ISBN:0470072679
ISBN13:9780470072677
Publisher:Wiley
Authors:Claudette Lvesque Ware, Paul J. McVety, Bradley J. Ware, Claudette Levesque Ware, Claudette Levesque, Claudette Lévesque Ware
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Fundamentals of Menu Planning Description
Fundamentals of Menu Planning 3 Edition Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.